LUV takes a considered approach to materials, production and packaging.

We work with selected suppliers whose ranges include organic cotton, wool and recycled fibres, choosing materials according to the purpose, structure and intended feel of each garment. The materials used in each garment are listed in the Product Details section of each product.

Materials used across LUV collections include natural fibres such as certified organic cotton and wool, alongside recycled polyester, recycled nylon and other recycled fibres chosen for their distinct qualities.

Every LUV order is packaged using a biodegradable kraft mailing bag and an organic cotton dust bag as standard. The dust bag protects each garment and is designed to be kept and reused long after delivery.

Responsibility is an ongoing process rather than a finished claim. As LUV develops, we continue to review the materials, production methods and packaging choices behind each release with care and intention.