PRIVACY POLICY
This Privacy Policy explains how LUV LIFESTYLE LIMITED, trading as LUV, collects, uses and shares your personal data when you visit or make a purchase from our website, contact us or otherwise interact with us.
For the purposes of UK data protection law, LUV LIFESTYLE LIMITED is the data controller.
PERSONAL DATA WE COLLECT
We may collect the following categories of personal data:
- Identity and contact information: your name, billing address, delivery address, email address and telephone number.
- Order and transaction information: the products you view or buy, order details, delivery information, returns, refunds and transaction records.
- Payment information: information needed to process your payment. Payment details are processed securely by our payment providers and we do not ordinarily receive or store your full payment card details.
- Account and preference information: account details, saved preferences, marketing choices and wish list information where available.
- Device and usage information: your IP address, browser, device, time zone, cookie information, pages viewed, referring pages and how you interact with the website.
- Communications: information you provide when you contact us, request support, submit a review or otherwise communicate with us.
We collect personal data directly from you, automatically through your use of the website and from service providers that support our store, payments, deliveries, marketing, analytics and fraud prevention.
HOW WE USE YOUR PERSONAL DATA
We use personal data to:
- process payments and fulfil, deliver, manage and return orders;
- provide customer service and communicate with you about your account or purchases;
- operate, secure, maintain and improve our website and services;
- detect and prevent fraud, misuse and security incidents;
- understand how customers use our website and measure business performance;
- send marketing and personalise communications where permitted by law;
- comply with legal, tax, accounting and regulatory requirements; and
- establish, exercise or defend legal claims.
LAWFUL BASES
We process personal data only when we have a lawful basis. Depending on the purpose, we rely on:
- Contract: where processing is necessary to take steps at your request or perform our contract with you, including processing and fulfilling an order.
- Legal obligation: where we must comply with applicable law, including tax, accounting and consumer protection requirements.
- Legitimate interests: where processing is necessary for our legitimate business interests, including operating and improving the store, preventing fraud, protecting our rights and understanding business performance, provided those interests are not overridden by your rights.
- Consent: where you have given consent, including for certain marketing activities and non essential cookies where required. You may withdraw consent at any time.
SHARING YOUR PERSONAL DATA
We may share personal data with service providers that help us operate our business, including:
- Shopify, which provides our ecommerce platform;
- payment processors and fraud prevention providers;
- delivery, fulfilment and returns partners;
- email, marketing and customer communication providers;
- analytics, advertising and website functionality providers;
- review and customer feedback platforms;
- professional advisers, insurers and business support providers; and
- public authorities or other parties where disclosure is required by law or necessary to protect our legal rights.
We share only the personal data reasonably necessary for the relevant purpose and require service providers to protect it appropriately.
INTERNATIONAL TRANSFERS
Some service providers may process personal data outside the United Kingdom. Where this happens, we use appropriate safeguards required by UK data protection law, such as an adequacy decision or approved contractual protections.
COOKIES AND ANALYTICS
We use cookies and similar technologies to operate the website, remember preferences, understand website use and support marketing. Essential cookies are required for the website to function. Where required by law, we ask for consent before using non essential cookies. You can manage available choices through our cookie controls and your browser settings.
MARKETING
We may send you marketing where you have asked to receive it or where otherwise permitted by law. You can unsubscribe at any time using the link in a marketing email or by contacting us. This will not affect essential messages about your orders or account.
DATA RETENTION
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to meet legal, tax, accounting and reporting obligations, resolve disputes and enforce agreements. Retention periods depend on the nature and sensitivity of the data, the reason it was collected and applicable legal requirements.
YOUR RIGHTS
Subject to applicable law, you may have the right to:
- request access to the personal data we hold about you;
- ask us to correct inaccurate or incomplete personal data;
- ask us to erase personal data;
- ask us to restrict the use of personal data;
- object to certain processing, including direct marketing;
- receive certain personal data in a portable format; and
- withdraw consent where processing is based on consent.
These rights may be subject to legal limits. To exercise a right, contact us using the details below. We may need to verify your identity before responding.
You have the right to contact the Information Commissioner’s Office regarding the use of your personal data.
SECURITY
We use reasonable technical and organisational measures designed to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes to our practices, services or legal obligations. The latest version will be posted on this page.
CONTACT US
For questions about this Privacy Policy or to exercise your data protection rights, please contact:
LUV LIFESTYLE LIMITED
4th Floor Office
205 Regent Street
London
W1B 4HB